The Google/EU Search Removal Issue

Google are starting to remove results when searching for individuals, if that individual requests – provided the result is no longer relevant.

It seems to me that this is simply a logical extension of the Data Protection act – here are the principles that underline the UK act. In particular, take a look at parts 3, 4 & 5. Google, having been established as a data controller for individuals, are obliged to keep the data they hold about individuals proportional and relevant.

That’s also – surely – Google’s goal: to have relevant results, which includes prioritising accuracy and timeliness. Therefore, is the Removal Form simply achieving something Google’s algorithms haven’t been able to do for themselves?